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aquanale 2019: Herborner strengthens its brand


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A new brand design and more PAHNAI features

More modern, more digital, and more international - these are the buzzwords for the new brand image of Herborner Pumpen. With a new, eye-catching, simplified logo as its central design element, the company will use the brand "Herborner Pumpen" all round the world in future.

Managing Director Wolfram Kuhn explains the company's mission as follows: "We develop and manufacture the most innovative, best quality pumps in the world, aiming to make customer applications more efficient, environmentally friendlier, and more profitable. In doing so, we're giving our brand a clear direction - and we're making a clear promise to our customers."

To make sure that the brand has a holistic look&feel, core statements have been formulated and visualized for several topic areas. These statements clearly position the brand with regard to experience, operating costs, sustainability, vertical range of manufacture, design, and innovation as well as transparently communicating the benefits of the brand.

The starting gun for the new brand image will be fired at Stand E048, Hall 06.1 at the aquanale.

In addition, visitors to the aquanale, taking place from 5 - 8 November in Cologne, will be able to examine and try out the new PAHNAI expansion stages. The numerous further developments of the in-house software have been formulated and implemented in conjunction with users. This demonstrates the success of the concept of joint product development in line with customer requirements. The program is being developed steadily, consistently offering new features that make the work of Herborner's customers easier and more efficient.

The company will also exhibit its latest pump series in Cologne. The herborner.neo and WATERblue-B series will be shown off along with other modern, energy-efficient pumps for diverse applications in the world's swimming pools.


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Press information - New brand design Herborner Pumpen

05.11.2019, Herborner Pumpentechnik GmbH & Co KG